The New Definition of Turnkey: What “Move-In Ready” Really Means

“Turnkey” has become one of the most overused phrases in prime property marketing. Everything from lightly refreshed flats to newly completed developer schemes is labelled as move-in ready - yet for many buyers, the reality on completion is very different.

Today, the definition of turnkey has sharpened. Buyers, particularly my clients are no longer prepared to absorb post-completion disruption, unforeseen costs or remedial works. They want homes that work immediately, quietly and properly.

But true turnkey is rare. And knowing the difference matters.

Why Turnkey Has Become So Desirable

Several forces have converged to make turnkey homes disproportionately attractive:

• Renovation fatigue following years of supply-chain delays and contractor shortages 

• Longer and more unpredictable planning timelines 

• Increased scrutiny on holding costs 

• A rise in overseas buyers who need homes that function seamlessly from day one 

• A shift in priorities towards ease rather than projects 

For many UHNW families, time has become the most valuable commodity.

Why Most “Turnkey” Homes Aren’t Actually Turnkey

Estate agents often use the word to describe visual condition rather than operational readiness. A home can look immaculate and still be deeply flawed.

Common issues include inadequate acoustic insulation, poorly positioned mechanical plant, inefficient heating or cooling systems, and joinery designed for photography rather than daily use.

True Turnkey Starts With Architecture, Not Interiors

The most successful turnkey homes are architect-led and built intelligently from the outset, with strong layouts, natural light, acoustic performance and well-considered mechanical systems.

Developer Turnkey vs Architect-Led Turnkey

Developer schemes often prioritise speed and polish. Architect-led turnkey homes prioritise longevity, comfort and long-term value.

Turnkey in Prime London vs the Cotswolds

London buyers prioritise lock-up-and-leave ease, strong management and privacy. Cotswolds buyers need proven systems, insulation, drainage and compliance with planning constraints.

What I Look For When Assessing a “Turnkey” Property

Operational readiness, build quality, management strength, service strategy, noise and future resilience.

Why Buyers Pay a Premium for the Right Turnkey Home

Buyers pay to reduce risk — avoiding unpredictable costs, delays and disruption.

My View: Turnkey Is a Standard, Not a Label

In 2026, turnkey should describe how a home lives, not how it photographs.